Dramatic Shetland Islands coastline
Shetland Tourism Association
Shetland — The Most Northern Archipelago of Islands in the UK

Explore theShetland Islands

Discover Shetland60°N North

Discover Shetland

Why Visit Shetland?

A place apart...

Dramatic Coastline

Dramatic Coastline

Towering sea cliffs, rolling moorland, and over 1,600 km of spectacular coastline unlike anywhere else in Britain.

Iconic Landscapes

Iconic Landscapes

Discover Dore Holm, Eshaness, and geological wonders shaped over millennia by wind, sea and ice.

Incredible Wildlife

Incredible Wildlife

Harbour seals, puffins, orcas and over a million seabirds — Shetland is one of Britain's finest wildlife destinations.

Up Helly Aa

Up Helly Aa

Experience the world's biggest fire festival — a spectacular Viking celebration held every January in Lerwick.

Charming Villages

Charming Villages

Stone-built harbourside villages, white sandy beaches and crofting communities nestled into Shetland's stunning coastline.

Fresh Local Seafood

Fresh Local Seafood

World-class salmon, lobster, mussels, and the finest fish straight from the surrounding North Atlantic waters.

Plan Your Visit

Ready to Explore Shetland?

Browse our member directory to find accommodation, tours, food, and experiences across the islands.

Shetland

Image courtesy of Unsplash

The Shetland Islands

1,650
Businesses
95% small & micro
100
Islands
16 permanently inhabited
23,200
Population
approx.
11
Tourism Sectors
across the islands
Shetland Islands from space

© European Space Agency

Meet the Members

Find Members Across Shetland

Discover tourism businesses by area or sector throughout the islands.

Latest News

Stay Updated

All the latest news from Shetland Tourism Association.

New Tourism Association Logo
10 July 2026

New Tourism Association Logo

New Tourism Logo

How cool is our brand new logo for the Tourism Association! Made by Nicola Barrie of MeTi Digital, who also designed our website!
4 April 2025

Tourist Office Under New Ownership! Fundraising Begins!

The tourist office is saved! Or, well, it will be — there's a lot of work to be done!

The tourist office is saved! Or, well, it will be — there's a lot of work to be done!
9 August 2024

Save the Tourist Office

Shetland's only tourist office is about to close forever! We need to save it!

Shetland's only tourist office is about to close forever! We need to save it!
28 October 2022

Shetland Tourism Association Conference 2022

Shetland's first ever Tourism Industry Conference is to be held on the 15th November, 2022.

Shetland's first ever Tourism Industry Conference is to be held on the 15th November, 2022.

Image courtesy of Unsplash