Reopen the Shetland Tourist Office
Help us restore a vital gateway for visitors and a lifeline for local businesses across the islands.
Why This Matters
The Shetland Tourist Office was a cornerstone of our islands' visitor economy — welcoming hundreds of thousands of tourists, answering questions, and directing people to local businesses, events, and attractions.
Its closure has left a significant gap. Visitors arrive without guidance, local businesses lose footfall, and Shetland's reputation as a welcoming destination is at risk.
The Shetland Tourism Association is campaigning to reopen a physical tourist office, staffed and equipped to serve both visitors and the businesses that depend on tourism.
Make a Donation
Every contribution — large or small — helps us make the case to decision-makers and fund the campaign to bring back the tourist office.
Donate NowYou'll be taken to our secure SumUp payment page.
Share the campaign
Help spread the word by sharing our campaign page with friends, family, and anyone who loves Shetland.